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M.Sc. Daniel Straimer

Technische Universität München

Hochschulreferat 4 - TUM Forschungsförderung und Technologietransfer (ForTe)


Arcisstr. 21
80333 München

Work Experience

05/2019 – 06/2021
Venture Developer at HOERBIGER New Ventures Lab, Vienna


  • Leading an agile team in India, the U.S. and Austria (including external UX Designers & software developers)
  • Secured funding for 3 innovation projects, pitching to top management
  • Ensured incubation & growth path of new ventures up to market release
  • Successful venture: VISTRA
  • time from idea to market <2 years
  • Secured sales: 250k USD (sales forecast 2021: 1 million USD)

01/2018 – 05/2019
Technology Scout - Digital Transformation

HOERBIGER Wien GmbH, Vienna (Austria)

  • Ramp up of cross functional teams to exploit digitization opportunities
  • Built networks with external consultancies and academic partners to enhance open innovation

12/2016 – 01/2018
Innovation Scout - Corporate Business Development

HOERBIGER Deutschland Holding GmbH, Schongau (Germany)

Introduced and established innovative methods and processes to foster idea generation and evaluation across the company’s business units

03/2015 – 09/2015
Research internship

University of St. Gallen,  Institute for Technology Management (ITEM-HSG) Competence Center Business Model Innovation, St. Gallen (Switzerland)

Developed workshop concepts for 6 business model innovation projects/case studies with major companies from various industries 

02/2013 – 08/2013
Innovation strategy (internship)

Audi Electronics Venture GmbH, Ingolstadt (Germany)

  • Part of a radical innovation team with focus on future mobility concepts
  • Filed a patent in only 6 months of internship


10/2012 – 03/2016
Master in Technology Management (passed with distinction)

Technical University of Munich, Germany
• Technical elective: Electrical Engineering and Information Technology  
• Economic major: Marketing, Strategy and Leadership
Master thesis (with distinction)
„A Model of Adaptive Capacity: How Flexible Leadership Behavior can Influence the Performance of Innovation Teams”


08/2013 – 01/2014    
Semester abroad in China 

Huazhong University of Science and Technology, Wuhan, China
Major: Management Science and Engineering


10/2009 – 09/2012    
Bachelor in Technology Management

Technical University of Munich, Germany
• Technical elective: Electrical Engineering and Information Technology  
• Economic major: Marketing, Strategy and Leadership
Bachelor thesis (with distinction)
„Internationalization through cooperation: The case of Chinese MNEs investing in Germany“ 

Selected Projects

05/2019 – today    
VISTRA - An App for component lifecycle management (Product Owner)

• Mapped customer experience journey & developed UX Design in cooperation with external partners
• Wrote & refined software specification (user stories)
• Applied agile work methods (SCRUM) with remote team in India
• Presented business plan & go-to-market concept to top management
• Coordinated release & initial roll-out with sales team in the U.S.

08/2018 – 04/2019     
Customer research project (Project lead)

• 40+ qualitative customer insight interviews across USA and Canada
• Moderation of ideation & business model innovation workshops including pitches to top management board


08/2011 – 01/2012
Consulting project on technology transfer

Chair for Strategy and Organization at Technical University of Munich
White Paper: “Commercialisation of IP through Technology Valorisation and Entrepreneurship: An Analysis of University-Industry Collaborations in a European Context”